Introducing The Reset Your Brand Society Paris
RESET Society

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Do we organise only Tours for companies? 

We also organise Tours for indiviudals with our Reset Society. Reset Society is our testlab to find and test new cities. It's a cheap way of receiving inpiration and a great platform for networking. For example if we have a group of 15 - 20 people, we divide them in smaller groups, up to 4 people, to explore different area's of Paris. At the end of the tour the groups exchange their experiences. That information we use for our new clients. 

Paris, the city of love, develops in a very interesting city with a lot of inspiration. That is quite new compared with earlier times. Le Marais, the area around the Sorbonne, Saint Germain and the outer districts are bringing us a lot of new insights.



RESET Society

The Reset Society is the RESET YOUR BRAND test lab. Potential clients who are considering to work with us can join us to feel what we do. We try out new cities for new tours. The Reset Society is used only once or twice a year. Every year we visit a new city or new parts of cities where we have been to in the past years. The atmosphere in The Reset Society is casual and free. We ask people their opinion about what they have experienced during the day. What was good, what could be better. So far we went to cities in The Netherlands. From 2015 on we will also visit some cities abroad.


It's not only l'amour in Paris

For hundreds of years Paris reigned as the world’s undisputed capital of literature, culture and cuisine. In more recent times however many tourists overlooked Paris in favour of brasher, burgeoning cities like Berlin or Buenos Aires: the sentiment which pervaded travel circles was that creativity and discovery have vanished in France’s capital. Yet Paris is a city prone to revolution, with an inherent tension burning slowly below the surface, and Paris is never far poised from a rebellious comeback. Like the spiralled orientation of its twenty arrondissements, Paris’ potential energy is coiled tight like a spring, ready to release at any moment. From the political revolutionaries who overthrew Louis the XVI to the impressionists who challenged the Academie de Beaux Arts to today’s super chefs who reject the pomp and circumstance of traditional French haute cuisine, when Parisians have had enough, they aren’t afraid to stir the ever simmering pot of dissent.

The original Celtic and later Roman foundation of the city was centred around the islands of the Seine, the river that bisects Paris into two banks: the traditionally bohemian Rive Gauche and the more sophisticated Rive Droite. Within those sides, each individual arrondissement possesses its own personality traits (the 4th is traditionally gay, the 16th old money, etc). They are connected to each other by large sweeping boulevards that date back to a massive 19th century restructuring of the city. These renovations reshaped the medieval city into the modern metropolis we know today: a mélange of stately boulevards and winding alleys, now full of old world brasseries and trendy “gastro-bistros”, sprawling museums and petite galleries, tiny boutiques and corner tabacs. A city ripe for exploring…with or without a romantic flavor.

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