A lot of berries in Barcelona
Fresh Forward

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Our friends from Fresh Forward and their client Vital Berry asked us to design an Unblocking Experience in Barcelona on September 17 and 18th 2013

Our challenge was to show Vital & Berry what they can do differently with their own food and what they can learn from other products. The rhythm of the city was an important part of the tour. In Barcelona you can find something special for each moment in your life.

With visits to Escriba, Espai Sucre and Mescladis they found inspiration. Lucy's Lovefood came over from The Netherlands to serve them at 10 Floors high in Barcaloneta, a special Vital Berry Dinner on a mirror table. Looking at your own product in a new way.

Special thanks to Deborah Vlasblom, Bernard Benavides and Sara Jacue for sharing their knowledge about what is happening in Barcelona.



Fresh Forward

At Fresh Forward we work together with our clients to a 'next level' innovation for their brand, organisation, services or product. These projects always start with an inspiration phase. In this inspiration phase Reset Your Brand proved that they are able to shape our ideas in 'real life touching inspiration. Taking us, with our clients, easier to a next level.

The Urban Explorers of Reset Your Brand are experienced artists with a great creative, international network. They show us places we never will find ourselves and bring us contacts we would never met without Reset Your Brand. They even inspire our inspirators. 


No too-good-to-be-true

It’s the city’s rough edges that makes you love her even more. Barcelona is no too-good-to-be-true model tourist town, full of perfect paint jobs and picture postcard plazas. She is a real city who wears her fierce Catalan heart on her sleeve, dresses in the fading – but still beautiful – Modernista facades of yesteryear, and courts the company of dreadlocked hipsters, tattooed beatniks and other assorted counter-culture kids. Liberal, self-contented and loud-mouthed (especially after a caña or two), this is a city which never feels guilty about having a good time, and doesn’t care what she looks like in the morning.

Barcelona is also the city of a rhythm. Siesta is everything. Some stores don't open before 4 PM. Why open, if we can stay at the beach? And Barcelona is an utopia in food sensations. Barcelona is one of our major destinations. 


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