With Bovag to Berlin. Another chapter in the Fresh Forward Next Level journey!
After an inspiring start with the owners of the famous Michelberger Hotel, we went with our local explorer, Jos Khoeblai from Berlin Blue, around the Spree. Jos explained the Berlin DNA by showing some typical Berlin affairs like the development of the Holzmarket and local radio station FLUX FM.
After his refreshing story, the groups where divided in four groups to travel to 4 different areas of Berlin. Kreuzberg, the Turkish capitol of Berlin, Friedrichshain where the old DDR flavour is still touchable, Neukoln the new hotspot of Berlin and the rich area of Mitte.
During the evening we had a mindblowing foodexperience in Trepow Berlin at the atelier of artist Roos Versteeg by Lucyslovefood.
Many thanks to Katy Rabe, Roos Versteeg.
At Fresh Forward we work together with our clients to a 'next level' innovation for their brand, organisation, services or product. These projects always start with an inspiration phase. In this inspiration phase Reset Your Brand proved that they are able to shape our ideas in 'real life touching inspiration. Taking us, with our clients, easier to a next level.
The Urban Explorers of Reset Your Brand are experienced artists with a great creative, international network. They show us places we never will find ourselves and bring us contacts we would never met without Reset Your Brand. They even inspire our inspirators.
Berlin: Poor. But sexy.
The city of Berlin is one giant sea of eclectic, swirling, shaking, skint neighborhoods surrounding one dull, boring, bombed-out-and-rebuilt-in-commie-concrete centre. Artists and students came for the cheap rent, developers came for the quick buck and whilst gentrification is slowly creeping in, you will still discover the beating heart of Berlin in different districts of the city. Berlin is a magnificent, almost non-German 24 hour place to be. Inspiring around the clock, with a fantastic breakfast culture, 24 hour public transport in the weekend, a start up paradise.