City of Almere exploring Zwolle
After attending an earlier city experience, one of the participants asked us if we could design a tour in Zwolle … on short notice. Zwolle? Except for the soccer team and some famous speed skaters we had no clue.
Reset Your Brand likes to be challenged and that is exactly what happened. We went to Zwolle to explore the city and to find some great inspirational places. In Zwolle as they say you found the most northern stop for new ideas. Maybe that is a bit too much honour, but, Zwolle is a surprising city with a surprising old centre.
With 16 people from the development area of the City of Almere, we went on the 30th of October to find some answers about the role of developing cities together with people who live and work there. After a presentation from Ruud Tompot about trends, we went to Zwolle and met some inspiring people.
Reset Your Brand wishes to thank, Kootuur Boetiek, Indusign, Project 5, Soort van Winkel, AINZ, The City of Zwolle, and Smooth Fruit Therapy for their inspiration. Special Thanks to Elsbeth Boes from Estylo en Gooitske Zijlstra from Gooitz.
The Reset Society is the RESET YOUR BRAND test lab. Potential clients who are considering to work with us can join us to feel what we do. We try out new cities for new tours. The Reset Society is used only once or twice a year. Every year we visit a new city or new parts of cities where we have been to in the past years. The atmosphere in The Reset Society is casual and free. We ask people their opinion about what they have experienced during the day. What was good, what could be better. So far we went to cities in The Netherlands. From 2015 on we will also visit some cities abroad.