City of Almere on the Road to the Floriade
Fresh Forward

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Almere to the Floriade, but first inspiration in Maastricht.

Our greenest tour so far with Fresh Forward contains a lot of spectacular visits on a high altitude. We were asked to design an inspiration tour to Maastricht for a large group from the City of Almere. The Famous Dutch Floriade is coming to Almere and the question was: How can we create something special that will remain after the exposition is finished? Our local explorer Stefan Cools is a green artist and a botanist. And he brought our friends from Almere lots of inspiration.

Fresh Forward

At Fresh Forward we work together with our clients to a 'next level' innovation for their brand, organisation, services or product. These projects always start with an inspiration phase. In this inspiration phase Reset Your Brand proved that they are able to shape our ideas in 'real life touching inspiration. Taking us, with our clients, easier to a next level.

The Urban Explorers of Reset Your Brand are experienced artists with a great creative, international network. They show us places we never will find ourselves and bring us contacts we would never met without Reset Your Brand. They even inspire our inspirators. 


Maastricht, surprising jewel of the south!

Don't make jokes about it: Maastricht is utterly beautiful. The Crown Jewel of the south –maybe even of the entire country – it’s about as far from windmills, clogs and tulips as you want. Much of The Netherlands have a ‘samey’ feel to it, but here you find Spanish and Roman ruins, cosmopolitan food, French and Belgian twists in the architecture, a shrugging off of the shackles of Dutch restraint. Even the landscape is different: there are actually hilly streets and what passes for mountains ringing the centre. Unsurprisingly, many locals see themselves as a sophisticated breed apart from the North; by the same token, earthy Northerners see posh Maastricht as having an identity crisis – are these people Dutch or what?

Spanning both banks of the Maas river, with a host of pavement cafés and lovely old cobblestone streets, Maastricht is renowned for world-class dining and an elegant atmosphere that’s exquisitely addictive. Hemmed in between Belgium and Germany, it has a pan-European flavour: the average citizen bounces easily between Dutch, English, French, German and Flemish (maybe more). 

Maastricht is also a young student city with a lot of attention to green projects, an amazing Art Academy, and a lot of new start ups. With only 120.000 inhabitants Maastricht is a small town with a much bigger feeling.


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