Floating Officers
RESET Society

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The introduction of the Floating Officers on neutral soil Antwerp

Martin Roedolf, Arie van Baarle and Ruud Tompot introduced a new initiative in Anwerp: The Floating Officers. Specialists, with a lot of experience in various branches, came together to start up this new collective. Artists, architects,   communication specialists, ecogreeners, mental coaches, cooks and many more people who proved in he past their creative value.

All selected owners of a company with, no more than three people in service, can become a Floating Officer. Our goal? Is to be inspired, learning from each other and explore if we can work together on different platforms and projects.

With a start in Idealabs and a few routes in Antwerp we had the chance to learn each other in a different way. Finally enjoying a meatball at Balls and Glories.

Interested? email us on info@resetyourbrand.nl.


RESET Society

The Reset Society is the RESET YOUR BRAND test lab. Potential clients who are considering to work with us can join us to feel what we do. We try out new cities for new tours. The Reset Society is used only once or twice a year. Every year we visit a new city or new parts of cities where we have been to in the past years. The atmosphere in The Reset Society is casual and free. We ask people their opinion about what they have experienced during the day. What was good, what could be better. So far we went to cities in The Netherlands. From 2015 on we will also visit some cities abroad.


Antwerpen is developing rapidly to a new city with new spots where it's all happening. Ten years ago 'the South' with its quays was the place to be. Now 'the North' is the place you should visit.

The remarkable facelift of the red light district (done by a top architect) was the start of more remarkable innovations. With building a new museum and developing its hospitality, Antwerp is a compact city, ready to be influenced by remarkable innovations.

As Rotterdam may be the Brussels of The Netherlands, Antwerp is the Amsterdam of Belgium. Reset Your Brand chooses in both countries for the 'second' city, eventhough Amsterdam and Brussels have enough possibilities to inspire our clients.