City of Rotterdam
How cute is it? Guiding the people who work for the development area of the city of Rotterdam through their own city. Giving them inspiration by visiting young entrepeneurs in different corners of Rotterdam. In January 2014 we had the opportunity to sent more than 30 people on a bike to all different topspots of Rotterdam. From North to South, from East to West.
Starting at &Associates, where they were confronted with yes-or-no questions about their city. From there on in 8 different groups to get inspiration off the street. Finally ending at Anno 1867 where they shared their experiences. A fantastic day, with the help of Nu Hier, Post - Office, Boerenjongens, Soigneur, Tot en Met Ontwerpen, Beards & Suits, Sweatshopdeluxe, Bar, Nationale Nederlanden / Douwe Egberts Café, De Kracht van Rotterdam, Mwah Tekstuele Verwenners and Joel Ferdinandus for the King Kong Hostel. Special Thanks to the developers of the Reset app, E.Heroes.
`People who work for this city do often think that they know their city very well. With this Reset Your Brand tour we discovered new places but we were, in this difficult times, touched by those things who seems to be more in our background lately. Thinks like passion, enthusiasm and group unity. The Reset Your Brand day brought us all new insights and closer to each other. In an ideal situation there should be follow up to keep this feeling alive.´
Niem Tewari - Gemeente Rotterdam
Rotterdam - New York at the Maas!
Walking out of the Central Station it’s immediately obvious that this is no cutesy tulips-and-clogs traditional Dutch town, as the walls of shining silver skyscrapers and brightly coloured tower blocks rise up on every side of you. After wandering around the city for a while, you will soon discover why. In stead of rebuilding its historic centre, this forward-thinking port town employed an army of mad architects to completely redesign the city after it was flattened by German bombs in May 1940. They did a great job and created a new heart for Rotterdam that is not only modern and functional, but arresting and unique. Rotterdam is our home base and most used and succesful Unblocking City. With the new 'Markthal' and all the attention in the international media of a worldwide Top 10 Inspiring destination, Rotterdam is a must see place to visit.