Istanbul, more Western than many Western Cities.
In 2007, Barkode (Martin de Korte) took us to Istanbul. Barkode was hired by us, we were hired by Fresh Forward and Fresh Forward was hired by Unilever.
Istanbul is a source of inspiration with two faces. The Western side and the Eastern Islam side. Life around the Bospurus varies from over the top rich people to the unbelievably poor. Traffic can be hell, so you better stay in your own neighbourhood, with it's own DNA and own cultural life. We have discovered very inspirational places with an Eastern flavour.
At Fresh Forward we work together with our clients to a 'next level' innovation for their brand, organisation, services or product. These projects always start with an inspiration phase. In this inspiration phase Reset Your Brand proved that they are able to shape our ideas in 'real life touching inspiration. Taking us, with our clients, easier to a next level.
The Urban Explorers of Reset Your Brand are experienced artists with a great creative, international network. They show us places we never will find ourselves and bring us contacts we would never met without Reset Your Brand. They even inspire our inspirators.