From Istanbul with love!
Fresh Forward

previous next

Istanbul, more Western than many Western Cities.

In 2007, Barkode (Martin de Korte) took us to Istanbul. Barkode was hired by us, we were hired by Fresh Forward and Fresh Forward was hired by Unilever.

Istanbul is a source of inspiration with two faces. The Western side and the Eastern Islam side. Life around the Bospurus varies from over the top rich people to the unbelievably poor. Traffic can be hell, so you better stay in your own neighbourhood, with it's own DNA and own cultural life. We have discovered very inspirational places with an Eastern flavour.


Fresh Forward

At Fresh Forward we work together with our clients to a 'next level' innovation for their brand, organisation, services or product. These projects always start with an inspiration phase. In this inspiration phase Reset Your Brand proved that they are able to shape our ideas in 'real life touching inspiration. Taking us, with our clients, easier to a next level.

The Urban Explorers of Reset Your Brand are experienced artists with a great creative, international network. They show us places we never will find ourselves and bring us contacts we would never met without Reset Your Brand. They even inspire our inspirators. 


Istanbul, where East meets West

A mash-up of East and West that vibrates to the rhythm of techno Sufi drums and daily prayers. The city is an expanse of neighbourhoods that stretches across the tips of Europe and Asia and – even while supporting a population of about 20 million people, it has managed to organically unearth itself amongst the hills inbetween the Marmara and Black Seas. Despite this city’s green serenity, the locals carry the age old conflict of East and West within, which manifests itself in a kind of communal, melancholic lament for past grandeurs.

Thankfully for the traveller, no one in Istanbul is willing to give up the time-honoured legacy of Turkish hospitality from their lost empire. So while the workday moves at a snail’s pace between tea breaks and nargile puffs, the nights are packed with an energy that threatens to sweep a visitor off his feet. Attention to the details of everything pleasurable: food, company and beauty is an essential part of Turkish culture.






Our people