The Purac Chemistry 'On Top of The World Tour'
With the management team of Purac Chemistry, we visited Rotterdam in two minivans. Unusual, because Reset Your Brand prefers bikes, but in this case, with the locations so far apart, it was wise to go by van. A special day, because we not only visited a number of locations for inspiration. Serge Lubbe and Ruud Tompot also dropped at each location a statement to the management team on how they work at Purac Chemistry.
The premise of the argument is that there are multiple answers possible leading to a debate. Which did happen. The nice thing about propositions is that it creates room for future changes.
The experience started on top of the World, at the Euromast, then we had lunch at Tai Wu under the guise 'If you can not beat the Chinese, join them'. From there on straight to Confetti Advertisement Factory, The Machinist and the RDM Campus at Heijplaat. This was the last inspiring place to visit. At the end of the tour, the Purac people went home, inspired and fulfilled.
A co-production of Perron 14 and Reset Your Brand.
We travelled a few times with Perron 14 and Reset Your Brand to innovate our own state of mind. Reflecting sessions at inspiring places. Rollercoasterdays full with surprise. Compliments for organisation, design and production to Perron 14 & Reset Your Brand for opening our eyes, from the beginning to the end.
Rotterdam - New York at the Maas!
Walking out of the Central Station it’s immediately obvious that this is no cutesy tulips-and-clogs traditional Dutch town, as the walls of shining silver skyscrapers and brightly coloured tower blocks rise up on every side of you. After wandering around the city for a while, you will soon discover why. In stead of rebuilding its historic centre, this forward-thinking port town employed an army of mad architects to completely redesign the city after it was flattened by German bombs in May 1940. They did a great job and created a new heart for Rotterdam that is not only modern and functional, but arresting and unique. Rotterdam is our home base and most used and succesful Unblocking City. With the new 'Markthal' and all the attention in the international media of a worldwide Top 10 Inspiring destination, Rotterdam is a must see place to visit.