Rotterdam, Cold as Ice but full of inspiration
RESET Society

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In March 2013 Reset Your Brand visited, together with 20 marketers, product managers and creatives, a number of our partners in Rotterdam.

We started in the NN / Douwe Egberts Cafe. From there we went to ZUS / The Schieblock with a story of The Blue Dolphin Media Group. Then on to an inspiring moment with Vincent Luyendijk of IN10 followed by a visit to The Machinist, where Frank Tibben of 7U Digital Originals and Serge Lubbe of Perron 14 hosted the group with their story. From there on we went to Delfshaven, home of Mark de Leeuw and Monique van Steenbergen, who talked about the Selfridges non-branded pop-up store and Martin Roedolf about the essence of brands. With wind and snow in our face, we visited the location Fruitvis where Martin van Rijn, the creative owner, showed us around. At the same location we met with Rob Beltman of ICSB Marketing and Strategy, who spoke about customer service. Finally, more dead than alive, we finished the tour in the Van Nelle Design Factory where Hans Baggerman pleased us with his story and the Boerenjongens spoke about their Tits campaign.

During the entire tour only snow and cold. What a day!




RESET Society

The Reset Society is the RESET YOUR BRAND test lab. Potential clients who are considering to work with us can join us to feel what we do. We try out new cities for new tours. The Reset Society is used only once or twice a year. Every year we visit a new city or new parts of cities where we have been to in the past years. The atmosphere in The Reset Society is casual and free. We ask people their opinion about what they have experienced during the day. What was good, what could be better. So far we went to cities in The Netherlands. From 2015 on we will also visit some cities abroad.


Rotterdam - New York at the Maas!

Walking out of the Central Station it’s immediately obvious that this is no cutesy tulips-and-clogs traditional Dutch town, as the walls of shining silver skyscrapers and brightly coloured tower blocks rise up on every side of you. After wandering around the city for a while, you will soon discover why. In stead of rebuilding its historic centre, this forward-thinking port town employed an army of mad architects to completely redesign the city after it was flattened by German bombs in May 1940. They did a great job and created a new heart for Rotterdam that is not only modern and functional, but arresting and unique. Rotterdam is our home base and most used and succesful Unblocking City. With the new 'Markthal' and all the attention in the international media of a worldwide Top 10 Inspiring destination, Rotterdam is a must see place to visit.

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