Van Wijnen boardmembers visiting Rotterdam.
Interesting day, with people who know how to construct huge buildings. Inspiring them with ´signs of the times´ by professionals from other branches. With two groups of board members of Van Wijnen, we visited some of Rotterdams finest to find inspiration for their tender for ´het Elfstedenhuis´ in Leeuwarden.
After starting at Het Stormt with Jef Poldervaart talking about the innovating approach of the Life College in Schiedam, we separated into two groups to visit Iris de Kievith from Urban Hotspring, The Foodcurators, Except Integrated Sustainability, Z.U.S., and Rinske from Brand Communications. Finally discussing the day with a beer in the Citizen M Hotel. Thank God it didn’t stop raining and we used for the first and last time cars for the transfers.
At Fresh Forward we work together with our clients to a 'next level' innovation for their brand, organisation, services or product. These projects always start with an inspiration phase. In this inspiration phase Reset Your Brand proved that they are able to shape our ideas in 'real life touching inspiration. Taking us, with our clients, easier to a next level.
The Urban Explorers of Reset Your Brand are experienced artists with a great creative, international network. They show us places we never will find ourselves and bring us contacts we would never met without Reset Your Brand. They even inspire our inspirators.
Rotterdam - New York at the Maas!
Walking out of the Central Station it’s immediately obvious that this is no cutesy tulips-and-clogs traditional Dutch town, as the walls of shining silver skyscrapers and brightly coloured tower blocks rise up on every side of you. After wandering around the city for a while, you will soon discover why. In stead of rebuilding its historic centre, this forward-thinking port town employed an army of mad architects to completely redesign the city after it was flattened by German bombs in May 1940. They did a great job and created a new heart for Rotterdam that is not only modern and functional, but arresting and unique. Rotterdam is our home base and most used and succesful Unblocking City. With the new 'Markthal' and all the attention in the international media of a worldwide Top 10 Inspiring destination, Rotterdam is a must see place to visit.