Lucienne van Assendelft

Urban Producer & Foodconcepts specialist

Cook and artist 

In the first place I am an artist who likes to cook. Reset Your Brand gave me the opportunity to cook for their guests in different cities in Europe. That is fantastic. They gave me the opportunity to be inspired in the Netherlands and abroad and I have been designing tours for them as well. Often Ruud and his team ask me to come along when we are preparing an new tour to understand what their customer needs for inspiration at the table. Being part of creating Unblocking Experiences brought me a new horizon, in which I combine making art of food. Hell yeah, it's a blast to be part of Reset Your Brand.